Search Engine Optimization is constantly evolving. And if you want to beat your competition, then you need to match its pace. That’s one huge problem with small businesses or startups.

The only options available for ranking well on the search engine results are either by hiring an experienced team or outsourcing services. So, which one of these is the best for you? Let’s find that out.

To understand which option is best for you, let’s consider these three scenarios. And the possible pros and cons associated with them.

• Doing It Yourself

It’s a tempting option for an enthusiastic entrepreneur to manage most sides of the business on their own.

Pros –

• You will save some of your investment money.
• You will have first-hand experience with Toronto SEO strategies.

Cons –

• It is time-consuming and needs constant attention.
• A steep learning curve that is difficult to keep up with.

• Hiring An Experienced Team

The second option is the best one, but only for an established business with huge money to invest.

Pros –

• The team will be solely dedicated to your company.
• With experience, there’s a better chance of higher rankings.

Cons –

• It will be too costly in your pockets.
• If you only hire a person or two for the task, the brain-storming sessions won’t yield attractive results.

• Outsourcing services

When you outsource of your company, you can use the time and resource for other important tasks of the business.

Pros –

• You will have an experienced team working for your brand and company.
• A large team solely dedicated means up-to-date with trends, which is good for your business and rankings.

Cons –

• It can be costly depending on the SEO company Toronto services you choose.
• There’s a better chance of higher rankings but no one can guarantee you any results.

Well, you are smart enough to decide on your own. But if you ask me, I would suggest all the startups and small businesses outsource their services (except digital marketing agencies obviously).

If you still need some reassurance in outsourcing the digital services, then here are some reasons for you –

• Optimization isn’t an easy skill to master. You may understand the basics, but the working strategies can only be formed by experience and expertise.

• Link building and ranking take time. And apparently, a lot of hard work too. With start-up to run, I am sure, you are less on both.

• Software for optimization can be expensive. And trust me, you will need a load of them handy for better research and executions.

• Your competitors are probably paying for their search engine optimization services too. You wouldn’t want to fall behind in the race.

Final Takeaway

As a digital agency, we know how difficult it is to maintain search engine rankings and keep up with the changing trends.

If you are confident in your skills, sure go ahead and give it a try. But if you are planning to outsource, we are always here to assist you.